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The Psychology Behind Free Forever Versions

You may have noticed that a lot of SaaS (Software as a System) applications out there have free versions available. Some of these versions can even be fairly expansive. When you’re just starting out in… 

Driving traffic to your service website is written on a green traffic sign that's over a yellow asphalt background with a dark green car icon and roadmap lines.

Driving Traffic to Your Service Website

When you run a service-based business, the marketing game is slightly different from a product-based business. In a product-based business, people will generally go to a website for, well, the products. For services, you’ll want… 

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Learn a Social Media Platform: Pinterest

Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right… 

Driving traffic to your retail website is written on a green traffic sign that's over a red asphalt background with a navy blue car icon and roadmap lines.

Driving Traffic to Your Retail Website

While social media in general, Meta Ads and Google Ads are great ways to introduce customers to your website, you need to create a reason for them to actually click on the link to visit.… 

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How to Keep Your Brand Cohesive & Consistent

The way that consumers perceive your business is called your brand. It’s the emotions and feelings that your business evokes and the impressions and expectations that they have of you. You can shape your brand through… 

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Why You Need a Social Media Management Tool

So, you’ve gotten your social media accounts all set up for your business but find that it’s difficult to be consistent in your posting. Making time for social media can be tough when your primary… 

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How to be Compliant with Email Marketing Regulations

Email marketing has an incredibly high return on investment compared to other marketing strategies. Subscribers are already interested in your business which makes it easier to convert them into first-time and repeat customers. However, it’s… 

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Determining Your Target Market

In the marketing world, we like to encourage businesses to think about their ideal customer, give them a name, and write down their demographics and qualities.

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Let’s Chat About Social Media

In this age of the internet, one thing is clear: you need to have a social media presence to bring in more potential customers and clients to your business. That may sound daunting at first,…