You may have noticed that a lot of SaaS (Software as a System) applications out there have free versions available. Some of these versions can even be fairly expansive. When you’re just starting out in your business, these can be an absolute lifesaver. While you may feel like you’re gaming the system by using them, let’s discuss why you’re actually not.
When you run a service-based business, the marketing game is slightly different from a product-based business. In a product-based business, people will generally go to a website for, well, the products. For services, you’ll want to…
If you’ve gotten yourself all set up to start designing in Canva, then you may have noticed that there are some useful features that are locked behind their Pro version.
Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right ways.
While social media in general, Meta Ads and Google Ads are great ways to introduce customers to your website, you need to create a reason for them to actually click on the link to visit. Let’s talk about a few ways that you can bring your target market to your retail business’ website.
By now I think most people have heard of Canva, but I also don’t like to assume.
The way that consumers perceive your business is called your brand. It’s the emotions and feelings that your business evokes and the impressions and expectations that they have of you. You can shape your brand through the way that you present your business, both online and off.
If you’re trying to decide which social media management tool will work the best for you, then you should check out these 3 that are listed in my Free Forever Toolkit.
So, you’ve gotten your social media accounts all set up for your business but find that it’s difficult to be consistent in your posting. Making time for social media can be tough when your primary focus is on maintaining your business. You may need to start using a social media management tool.
Email marketing has an incredibly high return on investment compared to other marketing strategies. Subscribers are already interested in your business which makes it easier to convert them into first-time and repeat customers. However, it’s important to understand the regulations surrounding email marketing before getting started.
The most effective marketing tool that every business has is . . .
In the marketing world, we like to encourage businesses to think about their ideal customer, give them a name, and write down their demographics and qualities.
In this age of the internet, one thing is clear: you need to have a social media presence to bring in more potential customers and clients to your business. That may sound daunting at first, but don’t worry. Social media isn’t scary if you know where to start.