In the marketing world, we like to encourage businesses to think about their ideal customer, give them a name, and write down their demographics and qualities. We call this a buyer persona.
Answer these questions to help you determine your target market and create a buyer persona (bonus points if you give your persona a picture!):
- What age is your ideal customer?
- Are they male or female? Does it matter?
- Do they have a specific occupation?
- What is their income range?
- Are they married or single? Do they have kids?
- What are their hobbies?
- What are their struggles? What do they need that you can help them with?
With a buyer persona in mind, you can specifically tailor your marketing to them and drive the right kind of traffic to your business.
All the best,
Ryanne Zender
Disclaimer: While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures here.
Feeling a little stuck when thinking about your ideal client?
Get some clarity with my 5-Day Ideal Client Illumination Challenge. In one quick, 10 minute activity per day, you can illuminate your ideal client in a business week.
The first challenge begins on August 24th with a kick-off call at 11:00AM Eastern. Don’t miss out!