Remember when you were a kid and you’d have a blast doing scavenger hunts, going from one clue to the next until you find the prize at the end? What if we started thinking about your marketing like a giant grown-up scavenger hunt? Hear me out here…
Marketers like to toss the phrase “marketing funnel” around a lot. Basically, it’s just any route that you create that gets your target market from noticing your business to becoming a client. I could go into a long description about the shape of a physical funnel compared to what happens in this metaphorical one, but it’s honestly not that important to what we’re discussing today.
Being in as many places as possible online sounds great because, well, the more places you are the more chances you have at being seen by the right people. Is there even a downside to this? Actually yes, if you don’t keep track of it all.
Have you ever tried reading an image post on social media only to find it impossible because the font size is just too small? Because, same. I know just how easy it can be to not fully understand how small the text will look on the finished product while you’re designing it, especially when using a desktop to create an image that will be viewed on a mobile device. So, I’ve written down these handy guidelines to give you a jumping off point when you’re creating your content.
It’s easy to want to make sure that every marketing strategy you do is shiny and perfect from the start. I mean why even bother doing anything if you’re not going to do it right the first time, right? Let’s discuss why this isn’t always the best method.
We’ve recently discussed how you need to adapt marketing strategies to work for you and your business. Let me give you an example of how I adapt my own marketing advice to work for me.
Even if you don’t use the platform personally, you should still heavily consider optimizing your blog posts for Pinterest. Doing so will greatly increase the chances that someone who does use Pinterest will pin your post to one of their boards. This means more potential views and readers for you, and who wouldn’t want that?
Digital coupons are a fantastic way to increase sales for your business. People love getting a discount. Offering a coupon can be all the difference it makes to tip a prospective buyer over the edge into finally making their first purchase.
Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right ways.
Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right ways.
If you’re trying to decide which social media management tool will work the best for you, then you should check out these 3 that are listed in my Free Forever Toolkit.
So, you’ve gotten your social media accounts all set up for your business but find that it’s difficult to be consistent in your posting. Making time for social media can be tough when your primary focus is on maintaining your business. You may need to start using a social media management tool.
In this age of the internet, one thing is clear: you need to have a social media presence to bring in more potential customers and clients to your business. That may sound daunting at first, but don’t worry. Social media isn’t scary if you know where to start.