So, you’ve gotten your social media accounts all set up for your business but find that it’s difficult to be consistent in your posting. Making time for social media can be tough when your primary focus is on maintaining your business. You may need to start using a social media management tool.
Social media management tools help people and businesses manage their social media in one central location instead of on each separate platform. Using one can streamline your creation and posting process, saving you valuable time.
Post scheduling is probably the most useful aspect of social media management tools. The most convenient time for you to be on a social media platform may not be the time that your target audience is on. A scheduling tool can help you align your posts with the statistical best times for the platforms you use.
I do want to note though, that your target audience may not be online the same time that the statistics say that the majority of users are online. Keep a sharp eye on your posts and their engagement levels, and adjust the times that you post based on when your audience engages the most.
The ability to schedule your posts ahead of time means that you can batch create posts for an entire week, month, or several months. This can turn social media marketing into an activity for one or two days, instead of a daily drain.
While spending daily time to engage with your audience on social media works the best at driving traffic to your website and landing pages, it’s not always feasible for small businesses. If daily engagement isn’t in your wheelhouse, then batch creation is the best way to go. Start with scheduling out a few posts a week and then go up from there if you find that batch creation increases your total content output.
Don’t let social media overwhelm you! Using a social media management tool can help ease the burden. If you need any help picking which social media management tool is right for you, you can read my thoughts about a few of them here or leave a comment and we’ll figure it out together.
All the best,
Ryanne Zender
Disclaimer: While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures here.
