In my post about fairs, festivals and expos, I suggested investing in a business T-shirt so that you could be a walking billboard for your business if you end up meandering around, or even just as you’re setting up and tearing down. Let’s go into a little more detail about how you should design that T-shirt (or any kind of shirt or sweatshirt really) and why you may want to invest in it.
Have you ever tried reading an image post on social media only to find it impossible because the font size is just too small? Because, same. I know just how easy it can be to not fully understand how small the text will look on the finished product while you’re designing it, especially when using a desktop to create an image that will be viewed on a mobile device. So, I’ve written down these handy guidelines to give you a jumping off point when you’re creating your content.
Even if you don’t use the platform personally, you should still heavily consider optimizing your blog posts for Pinterest. Doing so will greatly increase the chances that someone who does use Pinterest will pin your post to one of their boards. This means more potential views and readers for you, and who wouldn’t want that?
If you don’t have a brand kit yet for your business, or you’re making a design for something else entirely, you may find yourself at a loss for which colors to pick. Color pairing can be difficult if you aren’t used to it and let’s face it, sometimes even when you are.
If you’ve gotten yourself all set up to start designing in Canva, then you may have noticed that there are some useful features that are locked behind their Pro version.
By now I think most people have heard of Canva, but I also don’t like to assume.
The way that consumers perceive your business is called your brand. It’s the emotions and feelings that your business evokes and the impressions and expectations that they have of you. You can shape your brand through the way that you present your business, both online and off.