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Email Marketing

Marketing Scavenger Hunt is written on a beige background that looks like an old pirate map. There is a path that ends in a red X towards the bottom.

Marketing Scavenger Hunt

Remember when you were a kid and you’d have a blast doing scavenger hunts, going from one clue to the next until you find the prize at the end? What if we started thinking about… 

Let's build your funnel is written in dark blue on a light blue background with faint marketing graphics. A rainbow swirly funnel graphic is at the bottom.

Let’s Build YOUR Funnel

Marketers like to toss the phrase “marketing funnel” around a lot. Basically, it’s just any route that you create that gets your target market from noticing your business to becoming a client. I could go… 

Don't fall prey to the piranhas is written in the center on a blue grey watery background with two piranhas in the upper left-hand corner and two piranhas in the lower right-hand corner.

Don’t Fall Prey to the Piranhas

There are never any guarantees when it comes to marketing. Even large well-known companies have their share of major marketing flops that cost them big time. Small businesses like yours, though, can’t afford to make… 

Making your lead magnet is written on a creamy yellow background, but the word making is marked out in red and the word baking is written above it. There is a graphic of chocolate chip cookies underneath.

Baking Your Lead Magnet

If you’ve ever wondered what digital freebies or lead magnets are and why you should use them to build your email list and prime your target market for your signature offer, then this post is… 

How digital coupons can boost your business is written in light blue on a dark blue background with a graphic of a yellow envelope with red, green, and blue coupons inside underneath.

How Digital Coupons Can Boost Your Business

Digital coupons are a fantastic way to increase sales for your business. People love getting a discount. Offering a coupon can be all the difference it makes to tip a prospective buyer over the edge… 

The psychology behind free forever versions is written in orange and green on a purplish pink psychedelic background with a green icon of a person's profile with the brain visible.

The Psychology Behind Free Forever Versions

You may have noticed that a lot of SaaS (Software as a System) applications out there have free versions available. Some of these versions can even be fairly expansive. When you’re just starting out in… 

An icon of a to do list with a pencil sits on a burgundy backrgound with the words "how to be compliant with email marketing regulations" written in white on it. There is a faint meandering arrow pointing to a faint envelope in the upper right-hand corner.

How to be Compliant with Email Marketing Regulations

Email marketing has an incredibly high return on investment compared to other marketing strategies. Subscribers are already interested in your business which makes it easier to convert them into first-time and repeat customers. However, it’s…