Remember when you were a kid and you’d have a blast doing scavenger hunts, going from one clue to the next until you find the prize at the end? What if we started thinking about your marketing like a giant grown-up scavenger hunt? Hear me out here…
Every little, tiny thing you do for your marketing should lead people to the next thing and every offer you have should have a place that points to another one. In a recent post, I talked about working on your funnels. In this one we’re talking about just how complex those funnels really are, and how, honestly, they’re not always very funnel shaped.
If it was difficult to wrap your head around how to create your marketing funnel, then maybe you should start thinking of it like you’re creating a scavenger hunt for your ideal client, where the prize is the offer you want them to purchase.
You need an introductory clue to get everything started. Then you need to keep creating more clues from there until the last clue leads them to your offer. While this shouldn’t be a ridiculously complex scavenger hunt where everyone eventually gets bored with it and just stops, it also shouldn’t be a super easy one where you just post about your offer and expect people to buy it. I mean, maybe some will, but most people will need a little more encouragement than that.
So, let’s focus instead on maybe having 4-6 clues in your scavenger hunt.
You could create a Facebook post that points to a lead magnet that starts an email sequence that leads to an introductory offer that suggests as a follow-up the primary offer you intended them to purchase all along.
Or you could create an Instagram reel that asks everyone to comment a word or phrase that initiates an automated DM sequence that eventually brings up a link to the primary offer.
There are thousands of ways to do this! But the main point that I want to stress here, is that every step should include a call to action that shows everyone what they should do next. Even when they’ve finally purchased the primary offer that you wanted them to, include a call to action somewhere that starts them on their next scavenger hunt.
Also, you should be offering something of value at every step along the way. Provide meaningful information in that email sequence. Create a helpful lead magnet. Make the introductory offer worthwhile. As long as people continue to feel like they’re getting something useful out of this hunt, they’ll continue on their merry way!
All the best,
Ryanne Zender
Disclaimer: While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures here.
