Even if you don’t use the platform personally, you should still heavily consider optimizing your blog posts for Pinterest. Doing so will greatly increase the chances that someone who does use Pinterest will pin your post to one of their boards. This means more potential views and readers for you, and who wouldn’t want that?
Last week, I began to start optimizing my own posts for Pinterest. Then I realized that how to do this is exactly something that you all might like to know. The best part? It’s relatively simple to do. Just drop in an image that is in a 2:3 aspect ratio that contains your blog post title or a catchy idea that your post covers. That’s it.
If you currently use Pinterest to drive traffic to your blog, then simply pop in one or two of the pins you’ve already created for them into the post you’ve already made. Or if it’s a new post, simply create the pins and add them to your post before it goes live. (I used to always create some of my pins a few weeks later but am now transitioning towards doing it all at the same time. More work on the front-end, but less work later on.)
Now, I understand that what essentially boils down to designing pins is not in everyone’s personal wheelhouse, especially if you don’t currently use Pinterest. In this case, just head over to Canva, click to create a new design, pick “Pinterest Pin (2:3)” and start designing. Make sure that this image contains text. If you want to keep things simple, then just take an image that you were already planning on using in your post and add your post title to it—above, below, on top of—it doesn’t matter. The image just needs to contain some text so that someone scrolling through Pinterest can understand what your blog post is about and why they should click through to read it.
If you’re feeling a little more confident in your designing abilities, but just aren’t comfortable with Pinterest, then head on over to my Pinterest account and check out some of the pins that I’ve created. You can also scroll through my other posts here. Maybe something I’ve made will inspire you. Canva also has pre-made templates for pins that can give you a head start on creating your own.
You can add in as many of these images as you’d like, as long as they aren’t identical. You can also place them throughout your post, just like you would any other image, or at the very end if you feel like it takes away from the vibe to have it in the middle.
With these premade pins ready to go in your blog posts, avid pinners will be much more likely to pin your words to their boards. This means increased reach for you—potentially a lot more reach, as people that use Pinterest are already searching for answers to their questions and inspiration for their lives, businesses or whatever! Pinterest is a search engine and optimizing your posts will help increase your SEO on that platform, even when you don’t use it yet yourself. (Though you should seriously consider starting. Check out my previous post about Pinterest if you’re still on the fence.)
All the best,
Ryanne Zender
Disclaimer: While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures here.
