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Don't fall prey to the piranhas is written in the center on a blue grey watery background with two piranhas in the upper left-hand corner and two piranhas in the lower right-hand corner.

Don’t Fall Prey to the Piranhas

There are never any guarantees when it comes to marketing. Even large well-known companies have their share of major marketing flops that cost them big time. Small businesses like yours, though, can’t afford to make… 

Making your lead magnet is written on a creamy yellow background, but the word making is marked out in red and the word baking is written above it. There is a graphic of chocolate chip cookies underneath.

Baking Your Lead Magnet

If you’ve ever wondered what digital freebies or lead magnets are and why you should use them to build your email list and prime your target market for your signature offer, then this post is… 

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Everything is Marketing!

It may be confusing sometimes to really understand where the line is between running your business and marketing your business. So I wanted to clear this up for everyone: EVERYTHING IS MARKETING.

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My So-Called Best Marketing Advice

A lot of times, I sit here and tell you all of the best practices for [insert social media platform here], or my best advice for designing, well anything, or the best marketing strategies for… 

Optimize your blog post for Pinterest is written in red on a white background. There is a pin board icon above the words and a Pinterest icon is next to the word Pinterest.

Optimize Your Blog Posts for Pinterest

Even if you don’t use the platform personally, you should still heavily consider optimizing your blog posts for Pinterest. Doing so will greatly increase the chances that someone who does use Pinterest will pin your… 

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More than Just Frequently Asked Questions

Spoiler Alert: Your FAQ page is not limited to only questions that are frequently asked. You can also include the ones that you wish your clients would ask in order to encourage them to do… 

How digital coupons can boost your business is written in light blue on a dark blue background with a graphic of a yellow envelope with red, green, and blue coupons inside underneath.

How Digital Coupons Can Boost Your Business

Digital coupons are a fantastic way to increase sales for your business. People love getting a discount. Offering a coupon can be all the difference it makes to tip a prospective buyer over the edge… 

Learn a Social Media Platform Threads is written on a soft fabric background of purple, pink and orange.

Learn a Social Media Platform: Threads

Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right… 

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The Content Marketing Roadmap

Content creation is one of the most difficult parts of marketing. Continually churning out worthy content can be a drag if you aren’t a natural writer (and sometimes even if you are!). But the fact… 

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Keywords: The Art of Being Seen

There are a ton of blog posts and how-to’s about marketing that will tell you that you need to focus on the right keywords—that you should strategically use keywords in order for your social media… 

Are paid ads right for your business is written on a light blue background with faint ads based graphics on it.

Are Paid Ads Right for Your Business?

Not all small businesses are created equal. Marketing strategies that work for a business with 20+ employees, may not be feasible for your small business with 5 or less employees. Paid advertisements are one of…