Spoiler Alert: Your FAQ page is not limited to only questions that are frequently asked. You can also include the ones that you wish your clients would ask in order to encourage them to do certain things that they may not have otherwise thought of.
If you’ve been following along with me every week, then you might remember my previous discussion on word-of-mouth marketing—that wonderful thing that happens when people just love your business so much that they can’t help but talk about it. Sometimes though, clients may need some guidance on the best ways do this.
When my in-laws recently had an old tree trunk in their yard turned into a sculpture, they asked the chainsaw carver if they could invite some friends over to watch him work. He agreed to it and at this impromptu party, I heard no less than 3 couples make comments about how they had trees that they also might like to turn into sculptures. The potential word-of-mouth marketing for this artist grew exponentially just because he agreed to an audience while he worked.
Now, in this instance, it was the client who suggested what could become the next big marketing strategy for the business. So how can you as the business owner suggest things like this to your clients without seeming pushy? Use your Frequently Asked Questions page.
You aren’t limited to the questions that people are asking you. You can be creative and add in things like: Can I invite people to a party to watch you while you work? Absolutely. I enjoy creating in the company of others. Whatever you can think of that might boost your marketing can be added in question form to your FAQ page.
It doesn’t even matter if the questions sound cheesy, as long as they fit in with your overall brand voice. In fact, the humor of them could drum up even more interest in your business.
So, as you can see, your FAQ page can be so much more than just a place where you put all of the answers that you don’t want to have to say or type anymore. It can be another marketing tool that you use to increase your word-of-mouth marketing by suggesting ideas to potential and current clients that they hadn’t thought of yet.
All the best,
Ryanne Zender
Disclaimer: While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures here.
