A few weeks ago, we discussed a handful of ways to bring people to a product-based business’ website. This week we’re going to discuss how you can make your website’s content more appealing to your target market for your service business.
When you run a service-based business, the marketing game is slightly different from a product-based business. In a product-based business, people will generally go to a website for, well, the products. For services, you’ll want to show potential clients that you are an expert at what you do. Here are a few ways that you can show that:
Start a Blog: Blogs are a fantastic way to showcase your knowledge of your industry. Focus on writing posts/articles that really bring value to your target clientele. Offer them solutions to the problems that they have. Don’t just sell your services at them here though. You have the rest of your website for that. In your blog, you’ll want to give away your knowledge for free in order to display your expertise.
Have a Frequently Asked Questions Page: While having an FAQ page is important for any type of business, I feel like it is most important for one that sells services. So many of your potential clients may not even understand yet why they would benefit from your services. Enter your FAQ page. Here you can not only discuss questions that are in fact frequently asked, but you can also bring up the ones that you think your target clientele should be asking themselves—especially those questions that they might not have thought of on their own.
Showcase Client Testimonials: Include a section on your homepage for (positive) client testimonials. These can be from current or former clients, just be sure to get their permission before putting it on your website. Testimonials show potential clients that you have had success in the past and that you can provide for them the high quality that you have already provided for others. When someone else also sings your praises, it reinforces what you’ve already said.
Demonstrating your expertise is the best way to drive traffic to your service website. Make sure that whichever methods you choose to use, you show potential clients how working with you can solve their problems.
All the best,
Ryanne Zender
Disclaimer: While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures here.
