There are never any guarantees when it comes to marketing. Even large well-known companies have their share of major marketing flops that cost them big time. Small businesses like yours, though, can’t afford to make those kinds of mistakes. It could bankrupt you. Which is why you need to be extra careful when it comes to how much you spend on marketing and who you trust to do it.
When you’re marketing your product or service, you need to meet your target market where they’re at. You can’t just sit back and expect everyone to come to you.
If you’ve ever wondered what digital freebies or lead magnets are and why you should use them to build your email list and prime your target market for your signature offer, then this post is for you!
It may be confusing sometimes to really understand where the line is between running your business and marketing your business. So I wanted to clear this up for everyone: EVERYTHING IS MARKETING.
Depending on the nature of your business, you may one day find yourself getting a booth at a fair, festival or expo. If you’ve never participated as a vendor in one of these before, then it might seem a bit daunting at first.
We’ve recently discussed how you need to adapt marketing strategies to work for you and your business. Let me give you an example of how I adapt my own marketing advice to work for me.
A lot of times, I sit here and tell you all of the best practices for [insert social media platform here], or my best advice for designing, well anything, or the best marketing strategies for small businesses. But when it comes right down to it, the “best” advice is useless if it’s not workable for you.
Even if you don’t use the platform personally, you should still heavily consider optimizing your blog posts for Pinterest. Doing so will greatly increase the chances that someone who does use Pinterest will pin your post to one of their boards. This means more potential views and readers for you, and who wouldn’t want that?
Spoiler Alert: Your FAQ page is not limited to only questions that are frequently asked. You can also include the ones that you wish your clients would ask in order to encourage them to do certain things that they may not have otherwise thought of.
Digital coupons are a fantastic way to increase sales for your business. People love getting a discount. Offering a coupon can be all the difference it makes to tip a prospective buyer over the edge into finally making their first purchase.
Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right ways.
If you don’t have a brand kit yet for your business, or you’re making a design for something else entirely, you may find yourself at a loss for which colors to pick. Color pairing can be difficult if you aren’t used to it and let’s face it, sometimes even when you are.
Content creation is one of the most difficult parts of marketing. Continually churning out worthy content can be a drag if you aren’t a natural writer (and sometimes even if you are!). But the fact of the matter is that if you want to keep your target audience engaged, you need to keep giving them something to engage with.
There are a ton of blog posts and how-to’s about marketing that will tell you that you need to focus on the right keywords—that you should strategically use keywords in order for your social media posts to get better views or for your website to have better SEO. But they don’t go into much detail telling you how to find which keywords to use…
Not all small businesses are created equal. Marketing strategies that work for a business with 20+ employees, may not be feasible for your small business with 5 or less employees. Paid advertisements are one of those strategies that may or may not be right for you.