{"id":313,"date":"2026-04-07T11:30:00","date_gmt":"2026-04-07T11:30:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=313"},"modified":"2026-06-27T02:24:56","modified_gmt":"2026-06-27T02:24:56","slug":"lets-build-your-funnel","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/lets-build-your-funnel\/","title":{"rendered":"Let\u2019s Build YOUR Funnel"},"content":{"rendered":"\n

Marketers like to toss the phrase \u201cmarketing funnel\u201d around a lot. Basically, it\u2019s just any route that you create that gets your target market from noticing your business to becoming a client. I could go into a long description about the shape of a physical funnel compared to what happens in this metaphorical one, but it\u2019s honestly not that important to what we\u2019re discussing today.<\/a><\/p>\n\n\n\n

Building a functioning marketing funnel will make marketing in general so much easier for you. Instead of you putting in a bunch of work trying to convert people into clients that you just cold DMed (and constantly getting rejected), you set yourself up so that the right people will find you and travel through your steps at their own pace.<\/p>\n\n\n\n

To properly create this funnel, you need to first decide which of your products or services you want to ultimately guide people to. I would suggest picking your big-ticket offer (you know, that one that\u2019s really big and awesome but costs the most so you\u2019re afraid to market it too much\u2014that one).<\/p>\n\n\n\n

While it might be tempting to guide people instead to your best seller, it\u2019s likely your best seller because the right people are already finding it. So instead, you can use your best seller as a step in your funnel with the ultimate goal being your big-ticket offer. This would work especially well if they\u2019re similar. If they\u2019re completely unrelated, then keep them entirely separate and instead you can create individual funnels for each.<\/p>\n\n\n\n

Now that you\u2019ve decided where you\u2019re going, you can figure out where to start. You\u2019ll want to create a\u00a0lead magnet<\/a>. This needs to be well-aligned to your big-ticket offer. Something that seems like a starting point for it for people who need your big-ticket offer, but either aren\u2019t ready to jump right into it or aren\u2019t aware that they need it.<\/p>\n\n\n\n

Next, you\u2019ll need to figure out where your target market is. You can\u2019t expect the right people to just find you (you can read more about that\u00a0here<\/a>). Instead, you need to find out where you need to go to find them. Is it Instagram, LinkedIn, or a Facebook group? Maybe it\u2019s not on social media at all. Wherever your target market is, that\u2019s where you need to go.<\/p>\n\n\n\n

Once you know where they are, you can thoughtfully and gently guide them to your lead magnet. They\u2019ll give you their email in exchange for it, and you can start a sequence (a series of emails). You can use this sequence to eventually introduce them to your best seller. If they buy your best seller, then you can start them on another sequence that leads them to your big-ticket offer.<\/p>\n\n\n\n

You do not have to include email marketing in your funnel. You can send people from Instagram into a chat group instead. Or from other people\u2019s groups on Facebook or LinkedIn into your own group. Pick whatever works best for you right now. I do want to remind you that your email list belongs entirely to you, but your social media followers belong to the platform you\u2019re on. But if you can\u2019t do email marketing yet for whatever reason, then do what you can. In the end, marketing is all about figuring out what works for you. And that will look a little different for everyone.<\/p>\n\n\n\n

All the best,<\/p>\n\n\n\n

Ryanne Zender<\/h3>\n\n\n\n
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Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em>here<\/a>.<\/em><\/p>\n\n\n\n

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\"Let's<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Marketers like to toss the phrase \u201cmarketing funnel\u201d around a lot. Basically, it\u2019s just any route that you create that gets your target market from noticing your business to becoming a client. I could go into a long description about the shape of a physical funnel compared to what happens in this metaphorical one, but it\u2019s honestly not that important to what we\u2019re discussing today.<\/p>\n","protected":false},"author":1,"featured_media":85,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,8,1,7],"tags":[],"class_list":["post-313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-email-marketing","category-small-business-marketing","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":2,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/313\/revisions\/323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/85"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}