{"id":270,"date":"2025-10-21T11:30:00","date_gmt":"2025-10-21T11:30:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=270"},"modified":"2026-06-25T22:22:49","modified_gmt":"2026-06-25T22:22:49","slug":"how-shared-personality-traits-shape-marketing","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/how-shared-personality-traits-shape-marketing\/","title":{"rendered":"How Shared Personality Traits Shape Marketing"},"content":{"rendered":"\n

Remember all of those discussions we\u2019ve had about figuring out who your target audience is and figuring out where they spend their time? Well, it\u2019s time to talk about the fact that target audiences also tend to have shared personality traits that affect what types of marketing strategies will work best for them.<\/p>\n\n\n\n

So far on Substack, I\u2019ve received nothing but support and positivity on my notes and posts. It\u2019s been extremely encouraging honestly. But last week, it finally happened, as I knew it inevitably would\u2014someone disagreed with me (the horror!). In all actuality though, they didn\u2019t disagree with me so much as they disagreed with the marketing strategy that I had mentioned as a whole. Specifically, they didn\u2019t agree with using lead magnets to grow an email list. They felt that giving away freebies didn\u2019t bring in buyers, it only brought in people who expected more things for free.<\/p>\n\n\n\n

Now, while they may have disagreed with me and that strategy, I\u2019m here to say today, that I don\u2019t completely disagree with them.<\/p>\n\n\n\n

Your target audience shares personality traits. Not every<\/em> personality trait they have, mind you, but they do share some. The ones that draw them towards you. The ones that make what you do appeal to them. These traits are probably related to the pain points that they have. In a lot of cases (though not always all), they will share these traits with you. I mean, there\u2019s a reason you identified these pain points as pain points, and one of the most common ways to do that is to have gone through it yourself.<\/p>\n\n\n\n

So essentially, like attracts like in this scenario. And your marketing should reflect that. So if you\u2019ve never felt like lead magnets were an effective way to gain worthwhile buyers, because you didn\u2019t feel like the idea of slowly nurturing an uncertain prospective buyer was necessary, that might be because your prospective buyers think like you and they know what they want without needing to have their hand held. Marketing in this case would need to be straightforward without any fluff or pomp or any of that extra stuff that doesn\u2019t appeal to you. This kind of marketing does work! And it will work really well for the right people.<\/p>\n\n\n\n

This doesn\u2019t mean that other forms of marketing are completely ineffective though. They just may be ineffective for the audience that you\u2019ve built. Other audiences though can be slow to trust. Slow to act. Slow to buy. They like getting freebies so that they can see if you really know your stuff. So they can learn that what they really need isn\u2019t in your lead magnet, but rather in your best seller. So they can trust that buying your best seller will actually solve their pain point and not just waste their time and money.<\/p>\n\n\n\n

There are a billion and one different marketing strategies out there. And I actually believe that when implemented for the right audience each and every one of those strategies will work. I don\u2019t think there are wrong marketing strategies out there. I think there are wrong-for-you strategies out there.\u00a0(As an aside, I want to be clear that I\u2019m only talking about ethical and legal marketing strategies. Anything that is unethical or illegal can soundly be qualified as wrong. I\u2019m not a monster or anything.)<\/em>\u00a0So go out there and figure out the strategies that your target audience responds to the most! They\u2019ll likely be the ones that you feel the most comfortable doing.<\/p>\n\n\n\n

All the best,<\/p>\n\n\n\n

Ryanne Zender<\/h3>\n\n\n\n
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Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em>here<\/a>.<\/em><\/p>\n\n\n\n

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