I\u2019ve been doing a bunch of market research on lead magnets recently and unfortunately that means signing up for a considerable amount of email lists. One of these new lists sent me an email which essentially said that if I\u2019m one of those people concerned about Kit\u2019s rate increases, then it\u2019s definitely my email copy that\u2019s lacking and not converting, and for $200 PER MONTH, they will help me with that. They\u2019re offering $200\/month to someone who is concerned about an increase to $390\/year from $108\/year. I can\u2019t even with this kind of poor logic right now. Needless to say, I\u2019ve unsubscribed from them already.<\/a><\/p>\n\n\n\n Remember when I said there were no guarantees in marketing? Well, it goes both ways. No one can say for certain what isn\u2019t working with your email marketing without even looking at it first!<\/em> There are a bazillion and one reasons why your email marketing isn\u2019t making enough money to be able to afford an increase in rates. You could have the most beautiful, well-crafted, delightful email copy and still not be converting enough to justify $390\/year on an email platform.<\/p>\n\n\n\n I could keep going, but I think you get my point. Your business model isn\u2019t inherently terrible just because email marketing or social media marketing or content marketing or whatever marketing isn\u2019t as profitable for you as someone else thinks it should be. Don\u2019t let these marketing piranhas eat you alive, especially if you\u2019re still in the growing stages! It takes time to grow and scale.<\/p>\n\n\n\n Now, there are good, honest marketers out there and I\u2019m not trying to say that those ones aren\u2019t worth every penny they charge. I just want you to be wary of the ones who will eat you up for dinner the moment they sense that you\u2019re in a weakened state. Don\u2019t fall into the piranha infested waters.<\/p>\n\n\n\n All the best,<\/p>\n\n\n\n Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em>here<\/a>.<\/em><\/p>\n\n\n\n There are never any guarantees when it comes to marketing. Even large well-known companies have their share of major marketing flops that cost them big time. Small businesses like yours, though, can\u2019t afford to make those kinds of mistakes. It could bankrupt you. Which is why you need to be extra careful when it comes to how much you spend on marketing and who you trust to do it.<\/p>\n","protected":false},"author":1,"featured_media":95,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-email-marketing","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=258"}],"version-history":[{"count":1,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/258\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/258\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/95"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Ryanne Zender<\/h3>\n\n\n\n
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