{"id":255,"date":"2025-09-09T11:30:00","date_gmt":"2025-09-09T11:30:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=255"},"modified":"2026-06-25T19:43:24","modified_gmt":"2026-06-25T19:43:24","slug":"meeting-your-target-market-where-theyre-at","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/meeting-your-target-market-where-theyre-at\/","title":{"rendered":"Meeting Your Target Market Where They\u2019re At"},"content":{"rendered":"\n

When you\u2019re marketing your product or service, you need to meet your target market\u00a0where they\u2019re at<\/em>. You can\u2019t just sit back and expect everyone to come to you.<\/p>\n\n\n\n

This can be as direct as physically in person attending a local small business function or simply by using the social media platforms that they use. You also need to meet your target market where they\u2019re at emotionally. Maybe your biggest struggle is getting them to understand that they actually need your product or service\u2014that what you offer will make their lives so much easier.<\/p>\n\n\n\n

If you\u2019ve ever driven down I-65 from Chicago to Indianapolis, then you may have noticed some billboards for Fair Oaks Farms. The last time I made that trip myself, I noticed that they specifically advertise their restrooms on their billboards, and I thought to myself, \u201cThis business gets it. They\u2019re meeting their potential customers exactly where they\u2019re at.\u201d<\/p>\n\n\n\n

Picture this, you\u2019ve suddenly realized that you need to answer nature\u2019s call, but you\u2019re stuck in a section of highway in the middle of Indiana that has very few options available. Suddenly you see a beacon of hope on multiple billboards leading the way to your desperately needed restroom. Now that you\u2019re there, maybe you\u2019ll just mill around a bit and see what else they\u2019ve got to offer.<\/p>\n\n\n\n

Try using this marketing strategy for yourself by understanding that sometimes, doing what it takes to get people in the door might mean highlighting a smaller offer that you have. Maybe you need to start with a quick video that explains to your target market why they need what you have. Maybe you offer up a free\u00a0lead magnet<\/a>\u00a0that gets people hooked and wanting more of what you\u2019ve got because they never understood before what they were even missing.<\/p>\n\n\n\n

Don\u2019t just sit around on your thumbs assuming people will come find you. You need to do the work and go to them, both physically (don\u2019t forget that digitally counts here too!) and emotionally. Your target market doesn\u2019t know what they don\u2019t know, including your business if they\u2019ve never been exposed to it before. So figure out where they are, get your name in front of their eyes, and find a way to show them that they need what you have to offer.<\/p>\n\n\n\n

All the best,<\/p>\n\n\n\n

Ryanne Zender<\/h3>\n\n\n\n
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Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em>here<\/a>.<\/em><\/p>\n\n\n\n

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When you\u2019re marketing your product or service, you need to meet your target market where they\u2019re at. You can\u2019t just sit back and expect everyone to come to you.<\/p>\n","protected":false},"author":1,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,1,11],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-small-business-marketing","category-target-market"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":1,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":257,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/255\/revisions\/257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}