{"id":223,"date":"2025-06-17T11:30:00","date_gmt":"2025-06-17T11:30:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=223"},"modified":"2026-06-24T20:22:58","modified_gmt":"2026-06-24T20:22:58","slug":"picking-your-colors-free-forever-toolkit-tips","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/picking-your-colors-free-forever-toolkit-tips\/","title":{"rendered":"Picking Your Colors (Free Forever Toolkit Tips)"},"content":{"rendered":"\n

Grab my free PDF, Free Forever Toolkit.\u00a0<\/a>This toolkit contains the links to the free forever versions of a wide variety of resources that can help your business with marketing and design. From time to time, I will give some tips on how to use those resources.<\/em><\/p>\n\n\n\n

If you don\u2019t have a brand kit yet for your business, or you\u2019re making a design for something else entirely, you may find yourself at a loss for which colors to pick. Color pairing can be difficult if you aren\u2019t used to it and let\u2019s face it, sometimes even when you are.<\/p>\n\n\n\n

Whenever I need help quickly coming up with a color palette, I\u2019ll jump on to Coolors<\/a> and press the \u201cStart the generator!\u201d button. Five colors will appear on your screen with their hexadecimal color code (hex code for short). You can pop these codes into just about anywhere that you might be designing, including Canva, to get the exact same color.<\/p>\n\n\n\n

Pro tip: Click straight on the color you like to easily copy and later paste the hex code.<\/p>\n\n\n\n

If you aren\u2019t a fan of the colors that show up, just press the space bar and get a new set. Continue until you\u2019ve found something that you like.<\/p>\n\n\n\n

Now, I have no idea what the algorithm is that they use to create these color palettes. It might very well be completely randomized. So far, every time I\u2019ve used it, there seems to be a mixture of darker colors and lighter colors. If two colors pass the recommended contrast ratio of 4.5:1, then I\u2019ll use those as the background and text colors.<\/p>\n\n\n\n

You could also use a more neutral color like white, grey or black as your background color and use a handful of the other colors as accent colors. You do not have to use all 5 of the colors you see on your screen. Feel free to pick and choose just 3 or 4 that you like.<\/p>\n\n\n\n

Just be sure to use this contrast checker<\/a> so that you\u2019ll know if the text color contrasts enough against the background that you choose. This is key to your designs being more accessible to colorblind people, as well as it just being easier on everyone\u2019s eyes.<\/p>\n\n\n\n

With these resources and rough guidelines, you\u2019ll have the perfect colors for your design in no time!<\/p>\n\n\n\n

All the best,<\/p>\n\n\n\n

Ryanne Zender<\/h3>\n\n\n\n
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Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em>here<\/a>.<\/em><\/p>\n\n\n\n

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\"Need<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

If you don\u2019t have a brand kit yet for your business, or you\u2019re making a design for something else entirely, you may find yourself at a loss for which colors to pick. Color pairing can be difficult if you aren\u2019t used to it and let\u2019s face it, sometimes even when you are.<\/p>\n","protected":false},"author":1,"featured_media":102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,10,6,1],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-free-forever-toolkit-tips","category-graphic-design","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":225,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/223\/revisions\/225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/102"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}