{"id":213,"date":"2025-06-03T04:07:00","date_gmt":"2025-06-03T04:07:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=213"},"modified":"2026-06-25T22:08:40","modified_gmt":"2026-06-25T22:08:40","slug":"keywords-the-art-of-being-seen","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/keywords-the-art-of-being-seen\/","title":{"rendered":"Keywords: The Art of Being Seen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There are a ton of blog posts and how-to\u2019s about marketing that will tell you that you need to focus on the right keywords\u2014that you should strategically use keywords in order for your social media posts to get better views or for your website to have better SEO. But they don\u2019t go into much detail telling you&nbsp;<em>how&nbsp;<\/em>to find which keywords to use! So, let\u2019s discuss that now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since a keyword is essentially anything that someone types into a search engine when searching for things, they really aren\u2019t as daunting as they initially sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two main types of keywords are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>short tail keywords<\/strong>&nbsp;(the 1-2 word broad topics) and<\/li>\n\n\n\n<li><strong>long tail keywords<\/strong>&nbsp;(longer more specific search phrases).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Long tail keywords have much lower search volumes, but since they are more focused, they are usually what your target audience is looking for. These are the keywords that you want to zero in on for your business.<a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!GEUT!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe931bb2d-a972-41cf-82fc-4e7bbc24cca9_1000x1500.png\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now to start determining which keywords those are exactly, you\u2019ll need to write down a handful of terms that describe your business. We\u2019re looking for short tail keywords here so think more like broad categories that your business fits in to. A shoe store, for example, may write down: shoes, women\u2019s shoes, men\u2019s shoes, children\u2019s shoes, and socks.\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1SSaBVBt_zhw0CXe3bjS3A7KFIfo-YjDz3l8-QDbo7zU\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Here is a free worksheet that I\u2019ve created to help you with this.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, you\u2019ll want to expand upon those broad categories. Try to think of every possible thing that people might search for that is relevant to your business. You can include short tail and long tail keywords in this list. If you\u2019re having trouble coming up with ideas here, start typing your broad categories into Google and see what options their autocomplete shows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, copy and paste this list into\u00a0<a href=\"https:\/\/searchvolume.io\" data-type=\"link\" data-id=\"searchvolume.io\" target=\"_blank\" rel=\"noreferrer noopener\">searchvolume.io.<\/a>\u00a0This free keyword search volume tool will give you the average monthly web searches for up to 800 keywords at a time, though I don\u2019t think you\u2019ll need that many for what we\u2019re doing here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please note that these are not annotated in a standard US format. When writing down the search volume you\u2019ll want to change the decimal to a comma. For example, a search volume of 200.000 actually means 200,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After you\u2019ve written down the search volume, sort that column Z-A to see which keywords have the most volume. Any keywords or phrases with 0 monthly searches are not worth focusing on. Even if they seem like they are a perfect description of your business, it doesn\u2019t really matter because no one is searching for it. Instead, focus on the ones that are actually being searched for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when I say focus, I mean that when writing your website copy or making your Instagram post, use the exact phrasing that has viable search volumes for the best reach. You don\u2019t need to stuff your copy full of these keywords, but if you\u2019ve noticed that \u201cwebsite development for small businesses\u201d has a higher search volume than \u201cweb development for small businesses,\u201d you\u2019ll want to fully spell out website every time you need to write that phrase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the title suggests, this is an art, not an exact science. We can use the statistics we have available to us to make the best possible choice, but when it comes right down to it, finding ways to connect with your target audience is much more effective than always using the perfect keywords. Of course, on the other hand, if your target audience can\u2019t find you, then you won\u2019t be able to connect with them at all. It\u2019s a balancing act for sure and I hope you\u2019ve come away from this at a bare minimum with more understanding about what your target audience is searching for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the best,<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color has-large-font-size wp-elements-1\">Ryanne Zender<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em><a href=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\" data-type=\"link\" data-id=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\">here<\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKKeywords-PIN-683x1024.png\" alt=\"How do you know which keywords to use is written at the top in pink and black with a picture underneath it with a hand writing in a notebook with letters and a magnifying glass above it on a yellow background. Some of the letters spell out keyword.\" class=\"wp-image-214\" style=\"width:400px\" srcset=\"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKKeywords-PIN-683x1024.png 683w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKKeywords-PIN-200x300.png 200w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKKeywords-PIN-768x1152.png 768w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKKeywords-PIN.png 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There are a ton of blog posts and how-to\u2019s about marketing that will tell you that you need to focus on the right keywords\u2014that you should strategically use keywords in order for your social media posts to get better views or for your website to have better SEO. But they don\u2019t go into much detail telling you how to find which keywords to use&#8230;<\/p>\n","protected":false},"author":1,"featured_media":81,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,9,1],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-content-marketing","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":2,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/213\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/81"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}