{"id":210,"date":"2025-05-27T11:30:00","date_gmt":"2025-05-27T11:30:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=210"},"modified":"2026-06-24T04:38:34","modified_gmt":"2026-06-24T04:38:34","slug":"are-paid-ads-right-for-your-business","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/are-paid-ads-right-for-your-business\/","title":{"rendered":"Are Paid Ads Right for Your Business?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Not all small businesses are created equal. Marketing strategies that work for a business with 20+ employees, may not be feasible for your small business with 5 or less employees. Paid advertisements are one of those strategies that may or may not be right for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with any marketing strategy, trial and error is sometimes the only way to really know what will work for you. It\u2019s all about making constant small adjustments until you find the sweet spot. And then tweaking again when the opinions of your target audience shift (and it will shift). Paid ads are the same, except unlike the free strategies that I suggest, this one could cost you big time if you aren\u2019t careful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are my keys to success when it comes to paid ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start Small:\u00a0<\/strong>Don\u2019t spend a lot of money right away. Start with a small amount and track the results. If you don\u2019t see an increase in business, then adjust something before you spend again.<\/li>\n\n\n\n<li><strong>Target the Ads:<\/strong>\u00a0Most of the available paid ads (Google, Meta, LinkedIn, etc.) have ways to choose\u00a0<em>who<\/em>\u00a0they are showing your ads to. It doesn\u2019t matter how perfect your ad is. If the wrong people are seeing it, then it will never convert. Be sure to pick the options that your target audience falls into, so that your ads are shown to the right people.<\/li>\n\n\n\n<li><strong>Analyze, Analyze, Analyze:<\/strong>\u00a0If you aren\u2019t keeping track of the ROI, then you might be wasting your money. Always look at the numbers to make sure that your strategies are actually making a profit. The general rule in the marketing world is that you should expect to pay 10% of what you want to make (so spend $30 to make $300). If things aren\u2019t adding up, then it\u2019s time to move on.<\/li>\n\n\n\n<li><strong>Pay Attention to AI:\u00a0<\/strong>AI is changing the way people search for things. This will likely affect Google first, but the other ad options may follow soon after. Keep this in mind as you look into\u00a0<em>where\u00a0<\/em>you want to spend on advertising. Continue to assess this every month in case you need to adjust your strategy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These companies selling ads like to make flashy promises about increased reach. Don\u2019t let yourself get distracted by the numbers they give you. They\u2019re trying to make money too after all. Instead, slow down and proceed cautiously by following the suggestions I\u2019ve given.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid ads may not be a right fit for your business just yet and that\u2019s ok. There are still plenty of organic, free routes you can take with your marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the best,<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color has-large-font-size wp-elements-4a29c1739469dbfd50be077dd73b3365\">Ryanne Zender<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em><a href=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\" data-type=\"link\" data-id=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\">here<\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKPaidAds-PIN-683x1024.png\" alt=\"How do you know if paid ads are right for you is written over a pink background with a mostly purple graphic underneath that includes different marketing icons such as a pie chart, funnel, gear, magnifying glass, percent sign, and like button.\" class=\"wp-image-211\" style=\"width:400px\" srcset=\"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKPaidAds-PIN-683x1024.png 683w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKPaidAds-PIN-200x300.png 200w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKPaidAds-PIN-768x1152.png 768w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/HDYKPaidAds-PIN.png 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Not all small businesses are created equal. Marketing strategies that work for a business with 20+ employees, may not be feasible for your small business with 5 or less employees. Paid advertisements are one of those strategies that may or may not be right for you.<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":1,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":212,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/210\/revisions\/212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}