{"id":198,"date":"2025-04-29T11:30:00","date_gmt":"2025-04-29T11:30:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=198"},"modified":"2026-06-24T04:36:32","modified_gmt":"2026-06-24T04:36:32","slug":"learn-a-social-media-platform-pinterest","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/learn-a-social-media-platform-pinterest\/","title":{"rendered":"Learn a Social Media Platform: Pinterest"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right ways.<a href=\"https:\/\/substack.com\/@ryannezender\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A little background information<\/strong>: Pinterest is a visual social media platform that lets users \u201cpin\u201d images and videos on virtual bulletin boards. There are over 500 million monthly active users, with almost 70% of those users identifying as female. The average life of a pin is around 3 months, which is exponentially longer than the average life of posts on most other platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike other social media platforms that are more about status updates and growing connections, Pinterest is more similar to a search engine. Users search through pins, saving the ones that strike a chord with them. This makes the platform a powerful place for businesses, especially those whose primary audience is women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Pins work best when they link to blog posts or product<\/em>s. Since Pinterest is essentially a search engine, users aren\u2019t just looking for pretty pictures to save or ideas for a mood board. They\u2019re also looking for information on the best products and advice for their struggles.<\/li>\n\n\n\n<li><em>You can (and should!) optimize your pins for better reach<\/em>. First, optimize your boards by using keywords in their titles and descriptions. Then, use appropriate keywords in the pin\u2019s own description before pinning it to your board. This helps to show the algorithm when your pin is relevant to a user\u2019s search. Now, as to picking the right keywords? That might be another post in and of itself. For now, just focus on keeping the descriptions as relevant as possible to the individual pin and your broader marketing goals.\u00a0<em>(Update: I made a post about keywords! Check it out\u00a0<a href=\"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/2025\/06\/03\/keywords-the-art-of-being-seen\/\" data-type=\"post\" data-id=\"213\">here<\/a>.)<\/em><\/li>\n\n\n\n<li><em>Pin consistently.<\/em>&nbsp;The term \u201cconsistently\u201d can vary in meaning from platform to platform. On Pinterest, it means adding 1 or 2 NEW pins a day (repinning other\u2019s pins doesn\u2019t count). I mean total pins here, not per each board. Pinning too much can make you look spammy or robotic (or both). Personally, I like to rotate which boards I\u2019m pinning to so that I\u2019m doing it relatively evenly.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I would highly recommend using Pinterest in your small business\u2019 social media marketing strategy. The length of a pin\u2019s life alone makes it a valuable platform. Even if you aren\u2019t capable of posting as often as I suggested, your pins can still make an impact. Also, the users on Pinterest are already primed to buy. So, when deciding which social media platforms that you want to focus on, seriously consider making Pinterest one of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the best,<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color has-large-font-size wp-elements-4a29c1739469dbfd50be077dd73b3365\">Ryanne Zender<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em><a href=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\" data-type=\"link\" data-id=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\">here<\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/3PinterestTips-PIN-683x1024.png\" alt=\"In the center is a pinkish picture of a person holding a tablet with Pinterest open on it. Surrounding that are the words &quot;3 tips for your Pinterest strategy.:\" class=\"wp-image-199\" style=\"width:400px\" srcset=\"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/3PinterestTips-PIN-683x1024.png 683w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/3PinterestTips-PIN-200x300.png 200w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/3PinterestTips-PIN-768x1152.png 768w, https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-content\/uploads\/2026\/06\/3PinterestTips-PIN.png 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Every social media platform has its own unique best practices and audiences. Figuring out which ones are best for you and your business will help you focus your social media marketing in all the right ways.<\/p>\n","protected":false},"author":1,"featured_media":82,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,9,1,7],"tags":[],"class_list":["post-198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-content-marketing","category-small-business-marketing","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":2,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/198\/revisions"}],"predecessor-version":[{"id":216,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/198\/revisions\/216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/82"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}