{"id":122,"date":"2025-03-06T03:51:00","date_gmt":"2025-03-06T03:51:00","guid":{"rendered":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/?p=122"},"modified":"2026-06-23T18:36:08","modified_gmt":"2026-06-23T18:36:08","slug":"determining-your-target-market","status":"publish","type":"post","link":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/determining-your-target-market\/","title":{"rendered":"Determining Your Target Market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the marketing world, we like to encourage businesses to think about their ideal customer, give them a name, and write down their demographics and qualities. We call this a&nbsp;<strong>buyer persona.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Answer these questions to help you determine your target market and create a buyer persona (bonus points if you give your persona a picture!):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What age is your ideal customer?<\/li>\n\n\n\n<li>Are they male or female? Does it matter?<\/li>\n\n\n\n<li>Do they have a specific occupation?<\/li>\n\n\n\n<li>What is their income range?<\/li>\n\n\n\n<li>Are they married or single? Do they have kids?<\/li>\n\n\n\n<li>What are their hobbies?<\/li>\n\n\n\n<li>What are their struggles? What do they need that you can help them with?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With a buyer persona in mind, you can specifically tailor your marketing to them and drive the right kind of traffic to your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the best,<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-neve-link-hover-color-color has-text-color has-link-color has-large-font-size wp-elements-4a29c1739469dbfd50be077dd73b3365\">Ryanne Zender<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>Disclaimer:<\/strong>\u00a0While marketing is based in part on statistics and psychology, it is not an exact science. Every business and market are unique. What may work for one business, will not necessarily work for another. There are no guarantees in marketing, and this post is for informational and educational purposes only and does not replace professional advice. You can check out the full list of disclaimers and disclosures\u00a0<\/em><a href=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\" data-type=\"link\" data-id=\"https:\/\/www.fyrbyrddesigns.com\/disclaimersanddisclosures.html\">here<\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the marketing world, we like to encourage businesses to think about their ideal customer, give them a name, and write down their demographics and qualities.<\/p>\n","protected":false},"author":1,"featured_media":101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[5,1,11],"tags":[],"class_list":["post-122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-marketing","category-small-business-marketing","category-target-market"],"_links":{"self":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":2,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":145,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/posts\/122\/revisions\/145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media\/101"}],"wp:attachment":[{"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyrbyrddesigns.com\/from-ashes-to-flames\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}